Feb 062007

The latest from the competitive world of coffee. This time, from the land of Starbucks, no less. Known colloquially as Sex-presso, the baristas are all female, all dressed to impress and all into playing their role to the hilt. As the linked article notes from one male customer,

“If I’m going to pay $4 for a cup of coffee I’m not going to get served by a guy.”

It’s something we’ve come to expect from the home of the supposedly free and land of the free market exploiter. Sex sells. A truth as permanently installed into life’s assurances as death and taxes. As Bannerman heard the story described this morning on Newsradio, being America, the coffee will still be substandard, but if the service is attractive, no-one will really mind.

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